Juice Fiji, a locally-owned beverage manufacturer, has successfully entered the New Zealand market, securing distribution channels in major cities including Auckland, Hamilton, and Rotorua. The company’s founder, Panapasa Daunakamakama, highlighted the strong demand for their products among Fijians living abroad who eagerly requested exports during Juice Fiji’s local marketing efforts.

“Customers from New Zealand, Australia, and the United States have been advocating for us to export our product more formally,” Daunakamakama stated. This week, Juice Fiji dispatched 5,000 bottles to their New Zealand distributor, illustrating the growing interest and positive feedback from customers.

Juice Fiji’s products stand out as they incorporate a blend of nutritious ingredients, including ginger, turmeric, beetroot, watermelon, pineapple, and black pepper, all aimed at promoting gut health and overall well-being. This unique offering not only emphasizes health benefits but also aligns with a broader move towards nutritious alternatives in the beverage market.

Kamal Chetty, CEO of Investment Fiji, praised Juice Fiji’s expansion as a testament to the potential of local Fijian businesses in the global arena. “This success underscores the significance of diversifying Fiji’s exports as we witness more local companies expanding internationally,” he said.

Additionally, Daniel Stow, the Fiji Consulate General and Trade Commissioner to Australia and New Zealand, expressed enthusiasm about seeing Fijian brands like Juice Fiji meet international quality standards. He emphasized the importance of collaboration with export-ready companies, reinforcing the positive momentum of Fiji’s trade relationships, particularly with New Zealand.

This development is not only a win for Juice Fiji but also represents a hopeful future for Fijian exports in international markets. With increasing recognition and support for local products, this may pave the way for broader opportunities for other Fijian businesses looking to enhance their presence abroad.

In summary, Juice Fiji’s successful entry into the New Zealand market, driven by strong consumer demand and support from local authorities, highlights the potential for growth among Fijian businesses on the global stage, offering optimistic prospects for the country’s economic development.