Elena Tinai’s story exemplifies resilience, community support, and the impactful role of small business development. As a member of the South Pacific Business Development (SPBD) from the Lautoka branch at Saru Centre, she was honored with the SPBD 2023 Businesswoman of the Year Award, a key moment in the organization’s annual awards ceremony.
Tinai’s journey from adversity to success serves as a motivation for aspiring entrepreneurs, particularly women in rural areas of Fiji. At 44, she resides in Saru, Lautoka with her husband, who she acknowledges as her steadfast source of support. Although they do not have children of their own, the couple has opened their home to children in need, providing a nurturing environment for their growth and learning.
In 2013, Tinai embarked on her entrepreneurial journey by joining SPBD, an organization focused on empowering small businesses in underserved communities. Her initial loan of $700 marked the beginning of a transformative venture. She established a fish selling business from the Lautoka Wharf, which steadily grew, albeit with its share of challenges.
Like many small business owners, she endured difficulties along the way. She recounted the struggle of managing her time while fishing at night and selling her catch the following day to support her family. However, she found motivation in the belief that success stems from perseverance and hard work.
“I always tell myself that success isn’t about being lazy or giving up. You have to keep going, no matter how hard it gets,” she shared.
Over time, Tinai expanded her business to include kava sourced from Rakiraki, supplying both existing clients and attracting new customers. Her loan amounts grew from the initial $700 to $5,000 and then to $7,000 this year. SPBD’s adaptable financial support and community focus played a crucial role in her achievements.
“SPBD teaches us that we’re not alone. When times get tough, we can always turn to our centre for support. Many women hesitate to join SPBD due to stereotypes about loans or fears of repayment. But I encourage them, ‘this organization is not like the bank. They genuinely care and want to help you succeed,’” she explained.
Looking ahead, Tinai has ambitious plans for her business. Currently, she rents a boat for fishing, but aims to purchase her own, believing that it would enhance her production and sustainability. She also aspires to inspire other women in her community to take advantage of SPBD’s resources.
“All you need is integrity. SPBD believes in you, and if they can offer you opportunities that banks cannot, you need to have faith in yourself and reinvest that support to grow.”