The Land Transport Authority (LTA) is urging social media influencers and all road users to stop risky driving behaviors, including the use of mobile phones and other devices to record their activities while driving.
LTA Acting Chief Executive Irimaia Rokosawa highlighted that these dangerous actions, which are often showcased on popular platforms like Facebook and TikTok, not only violate the law but also significantly threaten road safety.
“Recently, we have noticed a concerning rise in videos uploaded by social media influencers demonstrating risky driving practices, such as filming while behind the wheel,” he stated. “These videos, which frequently attract large audiences, send the misleading impression that such behavior is permissible. In reality, engaging in these activities is both illegal and irresponsible.”
He emphasized, “Sharing videos of reckless driving on social media is not just hazardous, but highly negligent. It creates a dangerous precedent for other drivers who may perceive this conduct as acceptable. We must be clear: driving while distracted by mobile devices is illegal and poses great risks.”
Rokosawa called on influencers and all motorists to halt these practices immediately and prioritize safety on the roads. He noted that the Authority’s enforcement team is actively monitoring social media to pinpoint and tackle these dangerous actions.
“The potential repercussions of such distractions are severe. Using electronic devices while driving heightens the risk of accidents and jeopardizes the safety of all road users,” he said. “Factors like speeding, dangerous driving, driving under the influence, fatigue, improper steering, and various distractions are major contributors to fatal accidents. It is vital for all drivers to understand the seriousness of these behaviors and take responsibility for ensuring road safety.”
The LTA plans to strengthen enforcement efforts during peak travel times, given the rise in dangerous driving incidents. Rokosawa mentioned that enforcement officers will be stationed in high-traffic areas, particularly around bus and taxi stands, major roads, and known accident-prone spots.
He pointed out that speed limits and traffic laws will be stringently enforced, with a focus on identifying and preventing reckless driving, impaired driving, and other harmful activities.
“Our main goal is to ensure the safety and well-being of all road users. By ramping up our enforcement measures, we seek to foster a safer driving environment and decrease the occurrence of road accidents,” Rokosawa added.
Individuals can report reckless driving or unsafe behaviors through LTA’s complaints register by texting 582 or emailing help@lta.com.fj/complaints@lta.com.fj.