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Homegrown Revolution: Can Fiji Break Free from Imported Food?

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The increasing reliance on imported food has raised significant concerns, prompting local entrepreneurs to advocate for a shift towards homegrown agricultural solutions. Shayal Singh, co-founder of Million Green Fiji, emphasized this need while presenting her business during the recent Pacific Agri-Innovate competition.

Singh’s mission focuses on empowering individuals to grow their own fruits and vegetables, thereby reducing dependency on imports. Since its inception in 2019, Million Green Fiji has promoted the idea that Fijians can cultivate their own food. The company offers a remarkable selection of over 150 fruit plants, including cashews and almonds, which are typically reliant on international exports.

During her pitch, Singh highlighted that planting seedlings not only helps reduce costs but also ensures access to fresher produce. The business is dedicated to educating customers on sustainable gardening practices and offers services such as landscaping and backyard transformations, helping people create productive outdoor spaces.

Beyond just selling plants, Million Green Fiji is exploring the potential of herbs and has started experimenting with herbal teas and organic wellness products. Singh shared that the company aims to promote natural remedies that resonate with consumers interested in organic solutions, all while fostering community engagement through the cultivation of indigenous plants.

However, Singh noted challenges such as the quality of local soil and a cultural preference for market-bought produce, which often overshadows the benefits of homegrown food. Despite this, she underscored a commitment to improving soil quality over time and fostering sustainability through local agricultural practices.

As Million Green Fiji approaches its fifth year of operation, Singh sees it as a catalyst for fostering self-sufficiency within the community. Her message is clear: with determination and awareness, individuals can seize control of their food sources and contribute to a sustainable future right in their own backyards.

This movement not only emphasizes the importance of local produce but also highlights the potential for innovation and self-reliance in Fijian agriculture, offering hope for a more sustainable and independent future.

In summary, Million Green Fiji stands as a beacon of change, encouraging Fijians to grow their own food, adopt sustainable practices, and ultimately pave the way toward a self-sufficient future.


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