Goodman Fielder has formed a new partnership with Lifeline Fiji aimed at combating the alarming increase in suicide rates in Fiji. Announced by General Manager Tim Carter, this collaboration highlights the company’s dedication to social responsibility and the wellbeing of the community. Carter noted that their involvement extends beyond mere business interests, reflecting a genuine commitment to making a positive difference in society.
Selina Kuruleca, Chairperson of Lifeline Fiji, identified mental health as an urgent priority within the workforce. She stressed the importance of businesses like Goodman Fielder in promoting mental health initiatives and raising awareness about available support resources for individuals facing distress. Jeremaia Qalobula, CEO of Lifeline Fiji, echoed this sentiment, stating that the partnership will significantly enhance their efforts to address vital mental health issues.
This initiative comes at a critical time for Fiji, which has seen a concerning trend in rising suicide rates. Recent data reported 56 suicide cases in 2024, a slight decrease from 60 in the previous year. Mental health advocates emphasize the need for community support and accessible mental health resources to effectively confront the challenges faced by vulnerable populations.
The collaboration between Goodman Fielder and Lifeline Fiji symbolizes a significant step forward in creating a nurturing environment where mental health is prioritized. It promotes open dialogue and collective action, fostering awareness and understanding of mental health issues within the community. The initiative strives not only to strengthen Lifeline Fiji’s efforts but also to motivate other businesses to engage in similar initiatives to address mental health crises.
Ultimately, this partnership demonstrates a shared commitment to improving the wellbeing of individuals in Fiji, nurturing a community that values compassion and care as fundamental principles.
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