Epeli Draunidalo Laliqavoka, a 75-year-old resident of Tarukua village in Cicia, Lau, recently shared his insights on the traditional Fijian craft of making magimagi. This intricate work is deeply rooted in community customs and has been passed down through generations.
Epeli reminisced about his childhood experiences and the significance of magimagi in their culture. He described the traditional materials used, with niu (coconuts) serving as the primary resource for creating this unique craft. The process begins with selecting the right coconuts, which are carefully prepared and twisted into strands of magimagi.
Having been dedicated to this craft for over three decades, Epeli began his business in 2007 after retiring from government service. His magimagi is well-known, with orders coming in from various locations including Australia, New Zealand, America, and throughout the Pacific islands. His pricing is competitive, with charges starting at $2 per meter, making larger orders, such as 100 meters, priced at $200.
Epeli’s work has gained attention on social media platforms like Facebook, where potential customers are drawn to his craftsmanship. He often delegates tasks to local youth, allowing them to learn and assist in the production process, emphasizing the importance of nurturing the next generation in these traditional practices.
Highlighting the significance of their customs, Epeli remarked on the need for the community to support one another and to take pride in their heritage. His dedication to maintaining cultural practices is evident as he advocates for sustainability and respect for natural resources.
The craft of magimagi not only serves as a source of income but also strengthens community bonds, allowing for collective growth and development. Epeli believes that by upholding traditional values, they can pave the way for a better future for the younger generations.