Epeli Draunidalo Laliqavoka, a 75-year-old resident from Tarukua in Cicia, Lau, reflects on the significance of traditional practices in his community. He emphasizes the importance of preserving indigenous customs and the skills associated with them, particularly in making magimagi, a traditional product.
Epeli recalls his early experiences observing his father’s craftsmanship and how it inspired him to take up the trade. His community takes pride in the unique resources of their region, especially the magimagi from Cicia, which is used in offerings to Tui Nayau, the chief of Lakeba. The two main types of magimagi produced are reserved for different genders: some for men and others for women.
The process of creating high-quality magimagi is labor-intensive. The coconuts used are selected carefully, and the raw materials are not treated with chemicals. Epeli describes a meticulous preparation method, which involves three stages of boiling to achieve the right consistency. Once boiled, the magimagi is filtered before being packaged for sale.
He began selling magimagi in 2007 after retiring from a government job. His products have gained recognition, leading to increased orders via social media platforms like Facebook, reaching customers in Australia, New Zealand, the United States, and the Pacific Islands.
A meter of his magimagi is priced at $2, and a 100-meter order amounts to $200. Customers continue to place significant orders, showcasing the popularity of his work. Epeli acknowledges that producing magimagi is not simple; it requires patience and skill, as his grandfather did not formally teach him the trade. Instead, Epeli learned through observation and practice.
Local youth often assist him with production, which he encourages as an opportunity for them to engage in traditional crafts and earn an income. Epeli believes there is potential for sustainable income through traditional practices in their communities, urging the younger generation to leverage their skills and improve their livelihoods.
He stresses the importance of taking care of the environment and utilizing their land wisely to attract government support and resources. According to Epeli, the essence of their indigenous culture is intertwined with their customs and practices, which he believes brings blessings and prosperity.