Elena Tinai’s story exemplifies resilience, community backing, and the impactful nature of small business growth. A member of the South Pacific Business Development (SPBD) at the Lautoka branch, Saru Centre, Ms. Tinai was honored as the SPBD 2023 Businesswoman of the Year, a highlight of the microfinance organization’s annual awards ceremony.
Her journey from adversity to success serves as motivation for aspiring business owners, particularly women in rural areas of Fiji. At 44, Ms. Tinai, originally from Sawakasa in Tailevu and now living in Saru, Lautoka, credits her husband as her steadfast support throughout her endeavors. Although the couple does not have children of their own, they have opened their home to children in need, providing them with a nurturing environment.
In 2013, Ms. Tinai embarked on her entrepreneurial path by joining SPBD, an organization focused on empowering small businesses in underprivileged communities. Her initial loan of $700 marked the start of a life-changing journey. She began by selling fish from Lautoka Wharf, gradually expanding her business despite numerous challenges.
Like many small-scale entrepreneurs, she faced difficulties balancing her time, often fishing at night to sell her catch the following day. However, she drew strength from the belief that hard work and honesty lead to success. “I always remind myself that success isn’t about being lazy or giving up. You have to keep going, no matter how tough it gets,” she stated.
Ms. Tinai’s business diversification eventually included selling kava sourced from Rakiraki, which attracted both loyal and new customers. Over the years, her loan amounts increased, reaching $7,000 this year, thanks to SPBD’s flexible financial assistance and community focus, which played a crucial role in her achievements.
“SPBD teaches us that we’re not alone. When times get challenging, we can rely on our center for support,” she noted. Ms. Tinai encourages other women to join SPBD, dispelling fears associated with loans. “This organization is not like a bank. They genuinely care about you and your success,” she emphasized.
Looking to the future, Ms. Tinai has ambitious plans for her business. Although she currently rents a boat for fishing, she aims to purchase her own, which would enhance her production and make her business more sustainable. She also wishes to motivate other women in her community to utilize SPBD’s resources.
“The only thing you need is integrity. SPBD believes in you, and if they can provide assistance that banks cannot, you must believe in yourself and reinvest that support for growth.”