Josie Prasad embodies the spirit of resilience and empowerment rooted in her bi-racial heritage. Born in 1969 to a Fijian mother and an Indian father, she navigated her early life during a time when societal acceptance of mixed-race individuals was still emerging. Her upbringing in a family of free thinkers instilled in her the drive to face challenges and uplift others.
At the age of 15, Prasad moved to Australia, where she not only completed her education but also carved out a successful career in finance, starting as a private banker. In response to the evolving financial landscape and increasing regulatory requirements, she founded her own mortgage advisory business 14 years ago. With industry changes prompting a shift in operations, Prasad innovated by outsourcing certain business functions to focus on client relationships and business growth.
Her commitment to give back to her homeland led to the establishment of Bula Outsourcing in 2021. This international outsourcing company provides essential support to businesses and fosters the development of youth leadership skills in Fiji. Since its inception with just ten employees, the company has expanded to 130, illustrating Prasad’s success in creating opportunities even in challenging circumstances.
Despite facing obstacles such as cultural nepotism in the local economy, Prasad remains hopeful. She believes that fostering a culture of celebration rather than criticism in Fiji will bring about meaningful change over time. Her journey reflects the power of perseverance and community, and she draws strength from the women around her as she continues to inspire future leaders through her work.
This story highlights not only Josie Prasad’s incredible journey but also the rising potential of Fiji as an outsourcing destination. The success of Bula Outsourcing serves as a beacon of hope for others, showing that with determination and support, it is possible to make a significant impact across communities.
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