In her farm located in Nawaka, Nadi, Poonam Priteshma has successfully turned her childhood enthusiasm for poultry into a flourishing duck farming business, highlighting her remarkable journey of resilience and innovation since she began her venture in 2016. Starting with just one female duck, she, along with her husband, has cultivated a substantial business that now serves as a major supplier of ducklings in western Fiji.
Despite facing numerous challenges, including threats from predators such as dogs and mongooses, as well as the hardships brought by the rainy season, Poonam’s tenacity has earned her respect within her community. She fondly recalls nights spent protecting her livestock, showcasing the dedication required in agricultural endeavors.
Poonam has consistently sought to enhance her farming techniques, advocating for innovation in agriculture. She has devoted years to developing crossbreed ducks and chickens, along with creating specialized feed designed for optimal livestock nutrition. “We’ve put in a lot of time and effort to make sure our ducks receive the best feed,” she emphasizes, attributing the improvement in her livestock’s quality to these innovations.
Today, with 250 ducks and 100 chickens flourishing on her farm, Poonam’s reputation has grown, attracting buyers from as far as Rakiraki and Sigatoka. Her husband plays a vital role in managing the farm and constructing protective shelters, enabling their business to thrive.
Poonam remains committed to inspiring others to pursue their agricultural dreams, reminding them that adversity is a part of the journey. “There will always be challenges,” she states. “But if you are passionate, keep going.” Her story serves as an uplifting testament to the power of resilience and creativity in agriculture, inspiring many aspiring farmers to follow their dreams.
Poonam’s experience aligns with the broader narrative of resilience observed in the farming community in Fiji, where many agricultural efforts demonstrate how determination and innovative practices can lead to not just personal success but also community enrichment.
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