Payal Prasad is enjoying the independence of being her own boss. Despite holding a bachelor’s degree in commerce with a focus on accounting and economics, she chooses to take control of her own career rather than seek office employment. At just 25 years old, she has established a small yet expanding kava business at the Suva market.
In August 2021, motivated by the financial challenges posed by the pandemic, Ms. Prasad launched Prasad’s Quality Kava. Although starting a business was a difficult choice, it is one she has never looked back on. “Like many families, my family faced financial difficulties due to COVID-19,” she explained. “Although I had my degree, finding a job during those challenging times was tough.”
While reflecting on her predicament, Ms. Prasad’s mother suggested starting a business. Despite the loss of both of her parents, Ms. Prasad continues to move forward, with support from her brother, who also operates a kava business in Labasa. “He assists me in sourcing supplies,” she noted, adding that they procure kava from Savusavu, Labasa, and Taveuni.
Her customer base includes both regular and casual clients. To remain competitive, Ms. Prasad effectively utilizes social media to promote her products and enhance sales. She has always aspired to be her own boss, which offers her a sense of entrepreneurial freedom. “I don’t want to work anywhere else. I’m happy with my business because it allows me to be my own boss. I can close it and go anywhere, anytime I like. No one can stop me.”
Although Ms. Prasad acknowledges the difficulties inherent in running a business, she has managed to navigate these challenges through strategic decision-making. “There’s a lot of market competition with many vendors selling kava. I must compete by offering the best quality and prices.”
By cultivating a loyal customer base, she competes effectively against established vendors. “I’m building contacts and attracting customers. I maintain good relationships with those who visit the market and utilize social media for marketing my products.”
Ms. Prasad encourages young graduates to persist, even when job searching proves difficult. “It was hard to find a good position immediately after graduation. You can start a small business with your family’s support and transition to a corporate job later when the right opportunity arises.”
She is pleased with her business’s progress and believes she will not need to seek employment elsewhere.