Maca Momoivalu launched her business a year ago with an investment of $50 for a bag of cassava. Fueled by her aspirations, she has witnessed her venture transform into a boon for her family and community.
Hailing from the village of Raviravi in Matuku, Lau, Momoivalu is a well-known figure along Wailea Street in Vatuwaqa, where she offers a selection of vegetables and fresh coconut juice. A 2020 report by UN Women highlighted the important role that farmers and women vendors like Momoivalu play in ensuring food security and supporting local markets.
These roadside businesses are crucial for households and provide substantial income for vendors, a fact that resonates with Momoivalu as she uses her profits to support her family. At 56, she recognizes the hurdles she has faced in her journey as a vendor.
As a mother of six, Momoivalu has encountered challenges but remains undeterred. “My business started in 2023 when I purchased a $50 bag of cassava from a middleman. I have not looked back,” she shared. Although she initially struggled to make a profit, she gradually diversified her offerings by adding different food items like cabbage and eggplant, fostering the growth of her business.
With her earnings, she established a small canteen where she sells essential goods like sugar, milk, and canned products. “The stall is constructed from cardboard and iron that I salvaged or was gifted to me by friends and family. My floor is made from pallets, and the roof consists mainly of old corrugated iron sheets, but this has not deterred my desire to earn,” she explained.
Momoivalu also faces challenges related to the local practice of ‘dinau’ (credit), indicating that debts can sometimes exceed $100, with some customers failing to repay. However, she chooses to remain optimistic, expressing gratitude for her ability to provide for her family.
In addition to operating her canteen, she has taken up sewing, which complements her business. “Three of my children are married, while the others live with me. One of them cuts hair, and my son occasionally assists,” she said. The income helps cover household expenses, including electricity bills.
Looking ahead, Momoivalu has aspirations for further expansion. “I plan to grow my business and build a separate room for my son to cut hair,” she revealed.
Her advice to the youth is to maintain faith in their endeavors. “If you have a plan, pursue it with determination and hard work. Do not let anything or anyone stand in the way of your goals.”