In the Solove Sector of Fiji, a noteworthy success story is emerging that underscores the impact of resilience and innovation in the sugarcane farming community. Sanjay Murti, a 47-year-old father of two and founder of Isharat Farm Services, has transformed his life and that of numerous cane farmers by providing essential tractor services to the sector.
After leaving school in Form 4, Murti initially worked as a cane harvester before becoming the manager at Food Process (Batiri Citrus Farm). He discovered significant potential in Fiji’s sugarcane industry, inspired by a new concept launched by the Fiji Sugar Corporation.
In 2022, with backing from the Fiji Sugar Corporation Limited and the Ministry of Agriculture, Murti confidently ventured into the role of a transport service provider. “I noticed a shortage of tractors, which hindered farmers in land preparation,” Murti explained. “Many growers struggled to pay upfront, but with the FSC’s business plan concept and work order system, I was able to deliver services without requiring immediate cash payments. It was a win-win for everyone.”
Starting with just one tractor, Murti utilized his knowledge from Food Process to help local farmers prepare their lands. His commitment to dependable services quickly gained recognition among farmers in the area.
Today, his business has grown substantially, operating a fleet of six tractors equipped with essential tools like disc ploughs, tillers, slashers, and boom sprayers, all vital for sugarcane cultivation. “Through perseverance and the support from FSC field officials, I was able to expand the business,” he stated. “The work order system enabled me to manage it like a legitimate business, benefiting the farmers as well.”
In addition to his service business, Murti has returned to cane farming, having cultivated 7.5 acres this year with plans for further growth.