A call has been made for more flexible hotel regulations to support the development of tourism-related micro, small, and medium-sized enterprises (MSMEs) in Fiji, aiming to promote community empowerment and inclusivity within the country’s major industry.
During the Fiji Tourism Convention 2024, which commenced in Denarau, Nadi, MSME Council chairman Watesoni Nata Jr emphasized the need for reform. He noted that while there is a demand for more accommodation, individuals looking to establish small resorts, homestays, or campsites face approval processes that can take three to four years, often depending on land type. He pointed out that this includes local mataqali members and communities wanting to develop their land within the tourism sector.
Nata Jr, a lawyer turned businessman, stated that the MSME Council advocates for changes in hotel licensing laws to create a new category aimed at smaller and community-focused operators, such as homestays and agri-tourism. He expressed concerns that the existing legislation hinders the growth and diversification of accommodation options.
He mentioned that numerous operators are eager to start campsites and homestays with minimal capital, and these smaller businesses require support for development. The proposed changes to the hotel licensing regulations would establish different requirements based on the size and type of businesses, facilitating a quicker opening process.
Nata Jr also pointed out how platforms like Airbnb have addressed some challenges faced by smaller operators by improving their online visibility and providing an accessible, credible platform for joining the market.
The MSME Council, led by Nata Jr, is one of nine councils associated with the Fiji Employers Federation. He participated as a panelist in the convention discussion centered on leveraging tourism for community empowerment and inclusivity.