Tourism Fiji has received a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category, distinguishing itself as the only winner in this segment for its “Where Happiness Comes Naturally” branding initiative.
The Effie Awards are esteemed for honoring effective creative advertising. This accomplishment demonstrates the robustness of Fiji’s brand, especially when competing against rivals with significantly larger marketing budgets.
Srishti Narayan, the Chief Marketing Officer, expressed pride in the team’s dedication, noting that the campaign emphasizes Fiji’s rich culture and natural beauty. It has surpassed industry benchmarks and has contributed to record visitor arrivals since its inception in late 2022.
Tourism Fiji extends its gratitude to all those involved and aims to continue showcasing its hospitality and charm on a global scale.