Tourism Fiji has been honored with a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category for its brand positioning campaign “Where Happiness Comes Naturally,” making it the only winner in this category.
The Effie Awards are known for recognizing effective advertising that delivers meaningful results. This accolade underscores the strength of Fiji’s brand, particularly against competitors with larger marketing budgets.
Chief Marketing Officer Srishti Narayan expressed her pride in the team’s achievements, noting the campaign’s emphasis on Fiji’s rich culture and stunning natural landscapes. The campaign has successfully surpassed industry benchmarks and contributed to record visitor numbers since its launch in late 2022.
Tourism Fiji extends its gratitude to all participants involved and aims to further promote its hospitality and charm on a global scale.