Tourism Fiji has been awarded a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category for its “Where Happiness Comes Naturally” brand campaign, making it the only recipient in this category.
The Effie Awards are highly regarded for acknowledging effective creative advertising. This accolade underscores the prominence of Fiji’s brand, particularly in a competitive landscape with larger marketing budgets.
Srishti Narayan, the Chief Marketing Officer, expressed pride in the team’s achievements, noting that the campaign emphasizes Fiji’s culture and natural beauty. It has surpassed industry performance standards and led to record-high visitor numbers since its debut in late 2022.
Tourism Fiji extends gratitude to all contributors and aims to continue enhancing its global hospitality and appeal.