Fiji is experiencing a remarkable increase in turmeric exports, with a significant rise in volume over the past decade. Agriculture Minister Vatimi Rayalu highlighted this growth during the recent Pacific Island Developing States Solutions Forum held in Nadi. He detailed that turmeric exports escalated from 75 tonnes in 2013 to an impressive 3,216 tonnes in 2023.
Currently, a staggering 97% of Fiji’s turmeric exports are directed towards the United States, while the remaining three percent is distributed among New Zealand, Canada, Australia, and other Pacific Island nations. The United States market has shown particularly rapid growth, jumping from just 62 tonnes in 2013 to 3,121 tonnes in the latest reporting period.
Minister Rayalu noted that the increase in turmeric production is part of a strategic initiative under the One Country One Priority Product (OCOP) program, which aims to promote specific crops based on their suitability and potential. Turmeric was chosen for its favorable growing conditions in Fiji’s climate and soil, paired with its unique characteristics that appeal to both domestic consumers and international markets.
The harvest of turmeric primarily comes from wild sources at present, but there is a tremendous opportunity to enhance farmers’ livelihoods and contribute to overall economic growth through organized farming practices.
This growth in turmeric exports not only showcases Fiji’s agricultural potential but also paves the way for a more sustainable and profitable future for local farmers. The strong international demand illustrates the potential for Fijian products on the global market, fostering economic resilience and providing opportunities for new agribusiness development.
In summary, Fiji’s turmeric export success reflects a promising trend that could lead to improved farmer incomes and contribute positively to the nation’s economy, promoting a brighter agricultural future.
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