Tourism Fiji has achieved a Silver Award at the Australian Effie Awards within the Travel, Media and Leisure category for its “Where Happiness Comes Naturally” branding initiative, being the only winner in this specific category.
The Effie Awards are renowned for acknowledging innovative advertising that produces effective results. This accomplishment underscores the robustness of Fiji’s brand in comparison to rivals with larger financial resources.
Srishti Narayan, Chief Marketing Officer, expressed pride in the team’s dedication, emphasizing that the campaign is centered around Fiji’s unique culture and stunning natural scenery, which has surpassed industry standards and led to record visitor numbers since its inception in late 2022.
Tourism Fiji extends its gratitude to all contributors and aims to enhance its global presence by further showcasing its hospitality and allure.