Tourism Fiji has earned a Silver Award at the Australian Effie Awards in the Travel, Media, and Leisure category for its “Where Happiness Comes Naturally” brand positioning, standing out as the only winner in this category.
The Effie Awards are well-respected for honoring creative advertising that achieves significant results. This recognition showcases the strength of Fiji’s brand, even when competing against rivals with larger marketing budgets.
Srishti Narayan, Chief Marketing Officer, expressed her pride in the team’s accomplishments, emphasizing that the campaign focuses on Fiji’s rich culture and stunning natural beauty. It has surpassed industry benchmarks and has led to record visitor numbers since its launch in late 2022.
Tourism Fiji also expressed gratitude to all contributors involved and remains committed to further promoting its unique hospitality and charm on a global scale.