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Illustration of A resilient tourism sector: Gavoka

Fiji’s Tourism Sector: Building Resilience Amidst Crisis Challenges

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Deputy Prime Minister Viliame Gavoka has affirmed Fiji’s dedication to strengthening its tourism sector to better withstand the impact of natural disasters. Addressing participants at the Tourism Resilience Summit, Gavoka emphasized the importance of collaboration and innovation in the face of challenges such as natural disasters, pandemics, and other disruptions.

Gavoka referenced historical challenges, such as the SARS outbreak, the Global Financial Crisis, and the COVID-19 pandemic, noting how the tourism industry has consistently shown resilience and an ability to recover. He stated, “We have used these crises as an opportunity to rebuild stronger,” highlighting the centrality of tourism to Fiji’s economy.

The Minister articulated a vision for the future, focusing on rebuilding the tourism sector with sustainability, inclusivity, and resilience at its core. This strategy includes diversifying the range of tourism offerings and enhancing disaster preparedness.

He stressed the need for proactive measures to mitigate the effects of natural hazards, underscoring the importance of advance preparation. The meeting recognized the necessity of not only absorbing the impacts of crises but also recovering through adaptation and transformation to better equip the nation against future threats.

Additionally, Ambassador Extraordinary and Plenipotentiary of the Republic of Fiji, Filimone Waqabaca, joined Gavoka in discussions in Japan, indicating Fiji’s commitment to international collaboration in bolstering its tourism sector.

In summary, Fiji is taking significant steps to enhance the resilience and sustainability of its tourism industry, aiming to convert challenges into opportunities for growth while preparing for future uncertainties. This forward-thinking approach reflects a hopeful narrative for a thriving future in Fiji’s tourism landscape, emphasizing adaptation and innovation as key drivers for resilience.


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