From an investment perspective, as well as from a tourism standpoint, the global attention is on Fiji, with many wanting to be involved in the country.
This sentiment was expressed by Nick Thompson, the executive vice president of Investment Sales for New Zealand and Fiji at Jones Lang Laselle (JLL), in the Fiji Hotel Market Dynamics report for July 2024, which was presented at the AHICE Fiji Investment in Tourism Summit in Nadi.
“Investing in Fiji’s tourism sector not only offers the potential for substantial financial returns but also the satisfaction of contributing to the growth of such a vibrant and sustainable industry,” stated Thompson.
“However, in this dynamic and evolving market, it is essential for buyers to seek expert advice to navigate the intricacies and capitalize on the unique opportunities available.”
Thompson noted that Fiji’s hotel and tourism industry has seen significant growth and recovery over recent years, with visitor arrivals reaching record levels, and with strong hotel performance and daily rate growth.
“The market is set to continue capitalizing on its unique offerings, with improving air capacity and new hotel products, to support growing demand over the coming years.
“The government’s promotion of hotel and tourism investment through incentives and tax concessions is also anticipated to drive opportunities for both new hotel development and investment activity.
“Overall, Fiji’s tourism industry is well-positioned for growing demand, increased investment activity, and the development of a vibrant and sustainable market. Those who act now can reap the benefits of a highly attractive and strong-performing market.”