Fiji’s Tourism Industry Takes a Bold Step Towards Sustainability with ‘Lase Vou’ Program

In a significant initiative promoting sustainability, the Pacific Recycling Foundation and Waste Recyclers Fiji Limited, in collaboration with Paradise Beverages Limited and Tourism Fiji, launched the ‘Lase Vou’ program at the Fiji Tourism Recycling Forum held in Nadi.

The ‘Lase Vou’ program focuses on encouraging the reuse and recycling of empty PBL Beer and Tribe bottles within Fiji’s tourism sector. The initiative responds to growing concerns regarding the accumulation of empty glass bottles in landfills, particularly those from PBL, by presenting an innovative solution for their recovery.

Designed as a call to action, the program seeks to engage the entire tourism industry in taking responsibility for creating a cleaner and more sustainable Fiji. Tanoa International Hotel in Nadi has already adopted the ‘Lase Vou’ program, showcasing its dedication to sustainability and setting a positive example for other hotels and resorts across the nation.

Amitesh Deo, the founder of the Pacific Recycling Foundation, expressed enthusiasm for the program, recognizing its potential impact. He stated that the ‘Lase Vou’ initiative aims to unite hotels and resorts in a collaborative effort to minimize waste, encourage a circular economy, and ensure efficient collection and recycling of empty PBL bottles.

Deo emphasized the importance of sharing best practices in waste management within the tourism sector, which could significantly reduce the environmental footprint of these establishments. He also highlighted that working together can create a sustainable model that benefits both the environment and the communities connected to the industry.

He extended gratitude to Paradise Beverages Limited and Tourism Fiji for their crucial roles in launching the program. Mike Spencer, the General Manager of Paradise Beverages, underscored the alignment of the ‘Lase Vou’ program with the company’s sustainability objectives. He emphasized that sustainability is not merely a goal but a responsibility, noting that the program aligns with their efforts to reduce environmental impact and support a circular economy.

Spencer reported a 92% collection rate for their larger bottles and expressed optimism about increasing recovery rates for smaller bottles through collaborations with the Pacific Recycling Foundation and Waste Recyclers Fiji Limited. He remarked on the pride in participating in an initiative that tackles waste management challenges while helping to preserve Fiji’s natural beauty, essential to its tourism.

Leigh Howard, Chief Operations Officer of Tourism Fiji, echoed these sentiments, affirming that the partnership with the Pacific Recycling Foundation and other collaborators is vital to make progress in sustainability. Narend Kumar, Area General Manager of Tanoa Hotel, also shared enthusiasm for the ‘Lase Vou’ program, highlighting that it signifies an important commitment to minimizing environmental impact while enhancing guest experiences.

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