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Illustration of Tourism is booming – 178,000 short of one million

Fiji’s Tourism Hits Record High: What’s Driving the Surge?

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Tourism in Fiji is experiencing a remarkable resurgence, with a record-breaking 822,253 visitors recorded from January to October 2024. This figure represents a significant 6.5% increase compared to the same timeframe in 2023, marking a successful comeback that surpasses pre-pandemic visitor levels.

Brent Hill, the CEO of Tourism Fiji, expressed enthusiasm about this milestone, stating, “This has been a landmark year for Fiji, as we celebrate record-breaking visitor numbers and a renewed global appreciation for everything that makes our islands unique.” He emphasized that the success of Fiji’s tourism is attributed not only to its stunning beaches but also to the authentic experiences and connections that travelers find throughout the islands.

Looking forward, Hill highlighted the promising future of tourism in Fiji, citing exciting new developments and global recognition for the nation’s hospitality industry. The recent surge in visitors underscores the enticing allure of Fiji’s rich culture and breathtaking landscapes, fostering hope for continued growth in the tourism sector.

Overall, this growth in visitor numbers showcases the resilience of Fiji’s tourism industry and its capacity to adapt and thrive in a changing global landscape. It presents exciting opportunities for local economies and reinforces the islands’ position as a premier tourist destination.


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