A call for more flexible hotel regulations has been made to promote tourism-related micro, small, and medium enterprises (MSMEs) and enhance community empowerment in Fiji’s tourism sector. During the Fiji Tourism Convention 2024, which began in Denarau, Nadi, MSME Council chairman Watesoni Nata Jr emphasized the urgency for reform.
Nata Jr pointed out that while there is a demand for more accommodations, potential applicants for small resorts, homestays, and campsites often face an approval process that can stretch from three to four years, depending on land type. He noted that this affects not only businesses but also mataqali members and local communities aiming to develop their land within the country’s largest industry.
The businessman called for changes to the hotel licensing laws to create a category better suited for smaller and community-based operators, including homestays, community stays, agri-tourism, and campgrounds, to make it easier for local businesses to enter the market.
He highlighted that the current regulations hinder the expansion and variety of accommodation options and mentioned how many operators are keen to establish campsites and homestays with minimal capital investment.
Nata Jr advocated for a licensing framework that recognizes different requirements based on the size and type of business, allowing for quicker establishment of these enterprises. He also recognized the role of platforms like Airbnb, which have alleviated some barriers for smaller operators by providing them with an online presence and a straightforward entry point into e-commerce.
The MSME Council, which Nata Jr leads, is one of nine councils under the Fiji Employers Federation (FCEF). He participated as a panelist in discussions on leveraging tourism for community empowerment and inclusivity at the convention.