Tourism Fiji’s CEO, Brent Hill, has raised concerns about the impact of pollution on the tourism sector, stating that visitors are increasingly reluctant to travel to certain larger countries due to their pollution levels. Speaking at the Global Recycling Day event in Lautoka, Hill warned that failing to address waste management issues could jeopardize Fiji’s tourism industry. He emphasized that plastic waste and inadequate recycling efforts must not be allowed to take root in Fiji, as the nation heavily relies on its environment to attract tourists.
Supporting the I Recycle program, Hill noted that real change requires concerted efforts from industries, communities, and individuals to promote sustainable practices. He urged participants to seize Global Recycling Day as a chance to reaffirm their commitment to environmental sustainability, stressing that this responsibility falls on everyone.
This sentiment mirrors ongoing discussions initiated by other industry leaders such as Amitesh Deo, founder of the Pacific Recycling Foundation. During previous Global Recycling Day celebrations, he highlighted the significant role that hotels and resorts play in waste generation and called for a holistic approach to tackling waste management. Both Hill and Deo share a vision of sustainability where tourism and environmental responsibility must coexist.
Moreover, the recent launch of the I Recycle program at Churchill Park underscores Fiji’s commitment to improving its waste management systems. Trade Minister Manoa Kamikamica has stated that recycling has become essential in facing environmental challenges, linking economic growth to sustainable business practices.
The collective effort and focus on sustainability across different sectors indicate a promising path forward for Fiji. By promoting awareness and responsibility in waste management, both residents and tourists can contribute to maintaining the natural beauty that makes Fiji an attractive destination, ensuring its preservation for future generations.
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