Tourism generated a total of $3.22 billion for Fiji’s economy in the previous year, as reported by the 2023 International Visitor Survey (IVS) released last month. This figure marks a 46 percent increase compared to 2022, indicating a strong demand for Fiji as a travel destination and highlighting the strategic initiatives by Tourism Fiji to maintain the country’s competitiveness in the global market.
In 2023, visitor arrivals reached 929,740, exceeding the arrivals from 2022 and achieving this milestone a year ahead of projections. As the government’s tourism marketing entity, Tourism Fiji aims to build on the achievements from 2023 while also tackling essential challenges.
Tourism Fiji noted that while shorter stays are leading to higher daily spending, the organization plans to find ways to encourage longer stays and repeat visits. The IVS data also pointed out the necessity of improving accessibility, especially for travelers with disabilities, and of promoting Fiji’s sustainability efforts more effectively.
With a commitment to sharing its culture, promoting inclusivity, responsible tourism, and offering personalized experiences, Tourism Fiji is dedicated to maintaining Fiji as a premier destination for those seeking adventure, relaxation, and cultural engagement while supporting local communities and businesses.