Tourism significantly boosted Fiji’s economy, contributing $3.22 billion in the previous year, according to the 2023 International Visitor Survey (IVS) released last month. This figure marks a 46 percent increase compared to 2022, as reported by Tourism Fiji.
The organization highlighted that this surge reflects the growing appeal of Fiji as a travel destination and the effective strategies implemented to maintain its competitive edge in the global tourism market. Visitor numbers reached 929,740, exceeding 2022’s figures and achieving this milestone a year ahead of schedule.
As the government’s tourism marketing body, Tourism Fiji plans to build upon its 2023 successes while tackling significant challenges. They noted that while shorter visitor stays are driving up daily spending, there is a need to encourage longer stays and repeat visits.
The IVS data also pointed to the importance of improving accessibility for travelers with disabilities and further promoting Fiji’s sustainability initiatives. With a commitment to showcasing its culture, prioritizing inclusivity, advocating for responsible tourism, and offering personalized experiences, Tourism Fiji aims to keep Fiji as a premier destination for travelers seeking adventure, relaxation, and cultural engagement while continuing to support local communities and businesses.