Fiji is considering expanding its excise tax policy on sugar-sweetened beverages, high-sugar foods, and unhealthy snacks to include items containing trans fats, as well as additional categories of sugary drinks. This intention was brought to light in the Fiji Health Sector Review 2024, which was launched by Prime Minister Sitiveni Rabuka.
The report suggests that value-added tax (VAT) could also be leveraged to specifically target sugary drinks and unhealthy foods. It emphasizes the need for effective strategies aimed at mitigating lifestyle risk factors, which are critical for delaying the onset of non-communicable diseases (NCDs) and reducing the occurrence of multi-morbidity in the population.
Moreover, the report notes that tackling these health challenges requires collaborative efforts beyond the health sector, involving various stakeholders and ministries. This multi-faceted approach is expected to yield significant returns on investment in public health.
The report also pointed out that while taxation has successfully made tobacco products less affordable—where the cigarette excise tax in Fiji accounts for about half of what is seen in Australia and the Cook Islands—there is still more to be done in addressing other health risks through taxation.
Additionally, the revision of the Healthy School Policy by the Ministry of Health and the Ministry of Education, which aims to promote physical activity and healthy eating habits among children, has received praise. However, the report stresses that the success of these initiatives will depend heavily on their effective implementation.
In summary, the Fiji government is exploring ways to enhance public health by revising tax policies and promoting healthier lifestyles, particularly among children. These proactive measures could lead to a healthier future for all Fijians.
This initiative illustrates Fiji’s commitment to addressing health issues and signifies a positive step towards improving the overall well-being of its citizens. By focusing on preventive measures and involving various sectors, Fiji can foster a healthier population and potentially lower healthcare costs in the long run.
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