There is an increasing emphasis on ensuring that products from Fiji adhere to international quality standards, as highlighted by Investment Fiji’s CEO, Kamal Chetty. He expressed that this is essential for competing not only in global markets but also in regional ones.
Chetty noted Fiji’s strategic location within the Pacific, which presents significant opportunities for trade and investment. The trade relationship with Kiribati, in particular, is blossoming, with Fijian products such as flour, sugar, boiler parts, instant noodles, cement, and sweet biscuits gaining popularity there.
He pointed out that interest from Kiribati for Fijian commodities has been on the rise, and Investment Fiji is actively supporting exporters and investors keen on breaking into this emerging market. Alongside this, there are inquiries from Kiribati businesses wanting to source poultry, fruits, and vegetables from Fiji, opening up ample opportunities for local producers.
To cultivate these trade ties, Chetty emphasized a thorough understanding of market demands and highlighted the importance of implementing quality control measures, securing requisite certifications, and complying with food safety regulations. Additionally, he called for ongoing investment in Fiji’s agricultural and livestock sectors to enhance product quality, packaging, and logistical infrastructure.
This initiative is a positive sign for Fiji’s trade future, indicating a commitment to not just meet but exceed international standards, potentially elevating the country’s economic prosperity and increasing its global footprint.
In summary, improving product quality and adhering to international standards can significantly benefit Fiji’s export market, particularly as it strengthens ties with emerging markets like Kiribati. As local businesses align their offerings with global standards, they can expect to see growth opportunities flourish, fostering a brighter economic outlook for the region.
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