The Pacific Recycling Foundation (PRF) and Tourism Fiji have launched a three-year partnership focused on promoting sustainable tourism and environmental awareness. Amitesh Deo, the Founder of PRF, emphasized the importance of this collaboration in developing a circular economy and enhancing environmental responsibility.
The partnership will introduce the I-Recycle program, aimed at improving recycling initiatives in key tourist areas and tackling litter problems to foster a cleaner environment. Leigh Howard, Chief Operating Officer of Tourism Fiji, expressed enthusiasm about weaving sustainability into the tourist experience, ensuring that Fiji continues to be a premier destination dedicated to environmental preservation.
Additionally, a Visitor Carbon Footprint Program will involve tourists in sustainability efforts, encouraging them to offset their carbon emissions during their visits. This collaboration marks PRF’s inaugural long-term project following its strategic planning in March 2024, highlighting the crucial role of recycling and sustainability for the tourism industry and local communities in Fiji.