Fiji’s Media Under Fire: Who Should Be Amplified?

The Fijian media landscape is under scrutiny, with suggestions for a greater emphasis on amplifying the voices of the populace rather than predominantly covering governmental views. This perspective was articulated by Dr. Shailendra Singh, an Associate Professor of Journalism at the University of the South Pacific, during a panel discussion held for the International Day for the Elimination of Racial Discrimination.

Dr. Singh argues that the media should accurately reflect society’s diverse viewpoints, instead of primarily mirroring the government’s narratives. He criticized the tendency to prioritize conflict and the visibility of prominent political figures, which often leads to a skewed representation of societal issues—particularly regarding race and ethnicity in Fiji. This view aligns with the concerns raised by Fiji’s Assistant Minister for Information, Aliki Bia, who emphasized that officials should serve the citizens rather than the other way around, advocating for a dialogue that focuses on the collective interest of all Fijians.

The discussions underscore the necessity for more research on media practices in Fiji, which could benefit from examining the media frameworks of countries like Australia. Such studies could provide insights into how better practices might elevate public discourse and promote unity rather than division among the population.

Notably, these sentiments echo broader calls from other Fijian leaders, including the Attorney General, which appear to advocate for addressing institutional biases, promoting inclusivity, and raising public awareness about minority rights. The overlapping themes from these discussions highlight a movement toward fostering a healthier political environment and societal cohesiveness.

As Fiji navigates these critical conversations, there is a promising outlook that increased accountability in media coverage alongside political dialogue could foster greater unity and understanding among its diverse communities. By engaging with the broader public’s perspective, the media can play a proactive role in shaping a more inclusive narrative that resonates with all Fijians.