In a significant move from the past, Fiji once aimed to export reeds to Hawaii. The Fiji Times reported on October 3, 1977, that abundant wild reeds in Fiji had the potential to become a lucrative export if a trial shipment to Hawaii was successful.
The initiative was led by 45-year-old Emosi Damuni, a villager from Mokani, Bau, Tailevu. Through a partnership with the French Polynesian Cultural Centre, Mr. Damuni secured an agreement for the shipment of reeds to construct and repair traditional island-style bure.
Leo Smith, managing director of Seatrans Fiji Ltd, assured that as the shipping agent, his company would ensure the reeds arrived in Hawaii in excellent condition. Two initial trial shipments were planned.
Historically, Fijians extensively utilized reeds for various purposes, including the construction of thatched bure, crafting woven platforms for drying copra, and making fish traps. However, the introduction of modern materials led to a decline in the use of reeds, especially in housing, where traditional thatched structures increasingly gave way to wooden or concrete homes topped with corrugated iron roofs. Consequently, the use of reeds diminished over time, leading to their near obsolescence and presenting fire hazards as dry stalks became potential catalysts for bushfires.
Mr. Damuni emphasized the urgent need for reeds to restore several old bure that reflected the cultural architecture of Fiji, Tonga, Samoa, and other Pacific islands. As there were no available reeds in Hawaii, the cultural centre turned to Fiji for supplies, and Mr. Damuni assured them of the ability to meet the demand.
The two shipments were projected to generate approximately $15,000 in revenue, which was intended for the villagers of Mokani who provided the reeds. In addition to arranging the reed shipment, Mr. Damuni also collected other traditional items, such as mats and sinnet woven from coconut fibers, to showcase in Hawaii.
Despite concerns that Fijian culture was being commodified, the centre aimed to preserve the rich cultural heritage of the islands. The traditional yaqona ceremony, a welcoming ritual for guests, was reserved for high-ranking chiefs and distinguished government officials from Fiji rather than for every visitor to the cultural centre.