A vibrant food market is underway in Suva this week as part of the Adi Senitoa festival, catering to local businesspeople. Nemani Saronicava, a leader in the food sales sector, highlighted participation from vendors across Namacu, Koro, and Lomaiviti.
Saronicava pointed out that the event follows a period of stability for small businesses in the area, noting a return to the community to utilize the land for business purposes. This marked the resurgence of the business known as Crave Crazy Fijian Delicacy, which has gained popularity and is now commonly found in major markets in Suva.
He emphasized that local vendors are working diligently to sustain their households and are benefiting significantly from the market’s success. The pricing for food items is competitive, ranging from $5 to $20, which caters well to consumers.
All food products on sale are sourced from nearby communities, with some items also being imported. A variety of dishes, including Kokoda, vuaka, lovo, and others, are available for purchase, inviting shoppers to try them.
Arieta Ravula, a participant selected by the Fiji Arts Council, expressed enthusiasm about the growth of her business, which focuses on handmade crafts. At 61 years old, originating from Namata in Bau, Tailevu, she has been operating her craft business for three years and is witnessing significant growth.
She reported no challenges in covering expenses for her craft supplies, starting small and expanding gradually. This is her first time participating in such a festival, and she is grateful for the opportunity, finding joy in selling her handmade products which include bags and pouches priced from $10 to $60.
Ravula noted that the week of the Adi Senitoa festival has been particularly fruitful for her business, with total sales reaching around $1,000, signifying a successful venture in the local market.
She expressed thanks for the support and plans to continuously enhance her business moving forward.