The Audio-Visual and Film industry has been emphasized as a key area for development in Fiji’s new National Development Plan. Deputy Prime Minister and Minister for Finance, Hon. Professor Biman Prasad, made this statement during the premiere launch of “Langha Phobia,” a film produced and shot in Fiji that explores themes of trust and respect within marriage, held at Life Cinema in Nakasi.
Professor Prasad noted the significant growth potential in Fiji’s Audio-Visual and Film sector, which is increasingly recognized as a vital industry. He pointed out that Fiji is becoming a favored location for film production due to its stunning islands, rich marine life, culture, and heritage.
One of the Coalition Government’s top priorities is the development of local talent through education and training initiatives. “The Government has been investing heavily in local universities to foster talent, arts, and skill development through various programs and courses,” he stated.
He described the new National Development Plan as “The People’s Plan,” representing the aspirations and needs of the populace in order to enhance socio-economic well-being. Professor Prasad emphasized the need for a supportive environment that enables Fijian filmmakers to refine their skills, which is essential for the growth of the film industry.
“Films speak a universal language,” he remarked, highlighting their ability to connect individuals across diverse cultures, nationalities, ages, and socio-economic backgrounds. He recognized films as a leading form of contemporary art that bridges divides and underscores shared values and emotions, serving as a powerful storytelling medium.
The minister praised the director, producer, and the entire cast and crew for their hard work and commitment to bringing the vision of the film to fruition. He noted that each film by Mr. Vimal Reddy showcases a distinct Fijian essence while conveying impactful social messages that resonate with local audiences and challenge societal norms.