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Illustration of ADB funded study for Film and TV production

Fiji’s Film Industry: A Rising Star in Economic Growth

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The Cabinet has officially supported a study conducted by the Asian Development Bank that examines the economic impact of film and television production in Fiji. The report highlights the need for improved analytical approaches and strategic public policies to bolster the rapidly evolving audio-visual sector in the country.

Fiji has emerged as a vibrant center for film production, attracting various projects that highlight its rich culture and stunning natural landscapes to audiences worldwide. The government recognizes the importance of developing and promoting the audio-visual industry, which has been identified as a priority in the National Development Plan for 2025-2029, given its significant contribution to the Fijian economy.

In summary, this endorsement marks a pivotal step toward elevating Fiji’s film industry, which not only enhances cultural representation but also offers economic benefits. It is an exciting time for the nation as it continues to position itself as a notable player in the global film market. The focus on strategic development may lead to increased investments, job creation, and a stronger economy, demonstrating a hopeful future for Fiji’s audio-visual landscape.


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