Fiji’s burgeoning audio-visual industry holds the potential to significantly benefit several sectors, including hospitality, transportation, and local service providers. This was emphasized by Deputy Prime Minister and Minister for Trade, Cooperatives, MSMEs, and Communications, Manoa Kamikamica, during the Film Fiji Industry Connect event in Suva.
Kamikamica noted the substantial contributions that Film Fiji has made to the nation’s economy. In the previous financial year, Fiji welcomed film crews from 11 different countries, generating an impressive economic activity of approximately 255 to 260 million. These productions provided employment for nearly 1,300 Fijians and engaged 282 local service providers, showcasing the far-reaching economic benefits associated with the audio-visual sector.
The Deputy Prime Minister expressed aspirations for Fiji to attract more international productions, similar to the successful “Love Island,” while also nurturing local filmmakers. He stated, “The Fijian government acknowledges the transformative potential of the audio-visual industry and is dedicated to fostering an environment conducive to its growth.” This includes collaborative efforts with the Immigration Department to streamline work permit processes, highlighting the government’s ongoing commitment to supporting both international investments and local talent.
This positive approach towards the audio-visual industry underlines Fiji’s desire to innovate and create sustainable economic growth while empowering local creatives to explore their talents without limitations.
Summary: Fiji’s audio-visual industry is poised for growth, positively influencing key sectors of the economy. Deputy Prime Minister Manoa Kamikamica highlighted the contributions of Film Fiji, revealing significant economic activity from foreign productions and commitments to further support local filmmakers while attracting international projects. The government’s initiatives aim to foster an environment for creativity and development.
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