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Illustration of Audio Visual Industry boosts Fiji’s Economic Activities

Fiji’s Film Industry: A Catalyst for Economic Growth

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The Deputy Prime Minister and Minister for Trade, Cooperatives, MSMEs, and Communications, Manoa Kamikamica, emphasized the significant positive impact of fostering a vibrant audio-visual industry on various sectors in Fiji, including hospitality and local services. Speaking at the Film Fiji Industry Connect event in Suva, Kamikamica highlighted the contributions that Film Fiji has made to the nation’s economy.

In the previous financial year, Fiji attracted films, television shows, and documentaries from 11 different countries, generating nearly 255 to 260 million in new economic activity. This influx of media production not only provided jobs for approximately 1,300 Fijians but also engaged 282 local service providers, showcasing the vast economic benefits of the audio-visual sector.

Kamikamica expressed the government’s aspiration to invite more international productions like “Love Island” while simultaneously supporting local filmmakers. He affirmed the government’s recognition of the transformative potential of the audio-visual industry and their commitment to creating a supportive environment for its growth. This includes collaborating with the Immigration Department to improve work permit processes, which will further facilitate growth and development opportunities for local talents.

The government’s strategic focus on this industry indicates a hopeful future for Fiji’s economy and creative sectors, presenting exciting opportunities for both local and international filmmakers alike.

In summary, the advancement of Fiji’s audio-visual industry has shown promising economic benefits, job creation, and support for local creativity, which can lead to a thriving cultural landscape.


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