Joel Abraham has officially stepped down from his position as Chief Executive of the Fiji Competition & Consumer Commission (FCCC) after a commendable 13-year tenure. His decision to resign was made with deep consideration, underscoring the emotional significance of the role he has held.
Reflecting on his time at FCCC, Abraham described the organization as more than just a workplace; for him, it has been a family and a significant part of his life. He expressed confidence in the continued success of the FCCC, believing it remains in capable hands and shared enthusiasm for the future.
Abraham emphasized that the most valuable investments during his leadership have been in the FCCC staff, stating that their ongoing development will continue to protect Fijian consumers. His commitment has always been about prioritizing the needs of Fijians and building systems that honor their trust.
Upon sharing his future plans, he mentioned transitioning to a regional role where he hopes to replicate the successes he achieved at FCCC across the Asia-Pacific region. He reassured his colleagues that this change is more of a transition rather than a farewell and looked forward to ongoing collaboration that aligns with the goals of the commission.
Since joining the FCCC—previously known as the Commerce Commission—in 2013 and becoming CEO in 2016, Abraham has been a transformative force in establishing a fair and responsible regulatory environment in Fiji. His leadership has focused on consumer protection against unfair business practices, resulting in the strengthening of the commission’s reputation both domestically and internationally.
Under his guidance, FCCC has received accolades, including recognition from the Fiji Business Excellence Awards and commitment awards emphasizing sustainability. Notably, he played a crucial role in the creation of the Pacific Islands Network of Competition, Consumer Protection, and Economic Regulators (PINCCER), which bolstered collaboration and improved regulatory standards across the Pacific.
His innovative programs aimed at employee welfare, such as the iCARE initiative and flexible work arrangements, have cultivated a supportive work culture and positioned FCCC for continued resilience.
In acknowledgment of Abraham’s impactful leadership, Deputy Prime Minister Manoa Kamikamica highlighted that consumers have indeed benefitted from his stewardship, noting the collaborative spirit he fostered in the Pacific. Similarly, FCCC Chair Isikeli Tikoduadua praised Abraham’s unwavering dedication to fair competition and consumer rights, asserting that his legacy would continue to benefit Fijian consumers in the future.
In summary, while Joel Abraham’s departure signals a new chapter for both him and FCCC, it also represents a hopeful continuation of his legacy of consumer protection and regulatory excellence for the people of Fiji and the broader region.
This transition opens doors for fresh ideas and perspectives within the FCCC while maintaining the strong foundation Abraham established, highlighting a positive trajectory for consumer rights and regulatory practices in Fiji.
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