Ifereimi Koroi, a 38-year-old entrepreneur from Fiji, has successfully established an online business named Readymade Food, which he manages alongside his wife, Taina Koroi. Founded in 2014 with government endorsement, their business has cultivated a strong sense of community trust and commitment.
Readymade Food specializes in delivering essential groceries and meals efficiently to customers’ doorsteps across Fiji, Rotuma, Australia, and the United States. The couple prides themselves on their prompt service, ensuring that orders are fulfilled swiftly, which has become a key element of their business model.
Ifereimi attributes their success to a combination of faith and hard work, affirming that even in difficult times, they have experienced robust growth. The couple has adapted to variations in food delivery costs and has maintained a flexible approach to satisfy their customers’ needs.
The Koroi family, including their five children, actively participates in community service and engages with locals to address daily needs. Recently, they introduced a new initiative called “Online Shopping for All Fijians,” which aims to extend their online retail offerings without the constraints of a physical storefront.
Ifereimi’s entrepreneurial journey underscores the opportunities available for local businesses to harness digital technology to make a significant impact. Their story illustrates how dedication and resourcefulness can generate success, especially in volatile circumstances.
This narrative aligns with emerging trends where local enterprises capitalize on online platforms, notably in the wake of the pandemic. These initiatives not only bolster economic resilience but also foster a stronger community spirit among local entrepreneurs, enhancing collaboration and mutual support.
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