The Fijian government is working to revive the cocoa industry, which it believes can significantly contribute to the nation’s economy, according to Agriculture Minister Vatimi Rayalu. He expressed confidence that the revival efforts could restore the industry to its former success, which contributed approximately $22 million annually to Fiji’s economy three decades ago.
During a visit to Fiji Rice Limited’s mill in Dereketi, Macuata, Mr. Rayalu emphasized the industry’s potential for growth. Earlier this week, he also visited the Wasawasa Chocolate Factory in Savusavu, recognizing the importance of engaging with local companies as part of the revitalization process. He highlighted the ministry’s intention to support such enterprises.
The minister noted that chocolate factories that process dry cocoa beans are primarily located on both Viti and Vanua Levu islands. He identified the foundational “nucleus project” and a pilot project from 30 years ago as key factors in the cocoa industry’s previous success.
The decline in cocoa prices in the international market led the former government to distance itself from this industry, a decision that Mr. Rayalu criticized as a significant error. He and his ministry are now taking steps to boost cocoa production in collaboration with farmers, aiming to increase local production and support the addition of value to cocoa products.
Currently, the cocoa industry is primarily serving local market demands and has not yet expanded into exports. Minister Rayalu believes that revitalizing the industry could provide a substantial income source for farmers and their communities.