The Fijian government is working to revitalize the cocoa industry, which is seen as a significant contributor to the nation’s economy, according to Agriculture Minister Vatimi Rayalu. He expressed confidence that this revival could restore the sector to its former success, which generated approximately $22 million annually three decades ago.
During a visit to the Fiji Rice Limited mill in Dereketi, Macuata, Mr. Rayalu emphasized the industry’s potential for growth. Earlier this week, he also visited the Wasawasa Chocolate Factory in Savusavu, highlighting the importance of collaborations with local companies to rejuvenate the cocoa sector. He stated that supporting such businesses is a priority for the ministry.
Mr. Rayalu mentioned that chocolate factories processing dry cocoa beans are primarily located on the islands of Viti and Vanua Levu. He pointed out that the cocoa industry’s success 30 years ago can be attributed to the nucleus and pilot projects that were initiated at that time. He noted that the previous government’s decision to shift away from the cocoa industry due to declining international prices was a significant error, which the current government aims to correct.
Efforts are already in motion to enhance cocoa production through collaboration with farmers. Mr. Rayalu highlighted the aim of increasing local production and fostering value addition. He believes that the cocoa industry has the potential to generate substantial income for farmers and their communities. Currently, the local market is being served, with no engagement in exports.