The Fijian government is making efforts to rejuvenate the cocoa industry, which is seen as a potential boost to the nation’s economy, according to Agriculture Minister Vatimi Rayalu. He emphasized that reviving the cocoa sector could restore its former glory from three decades ago, when it contributed approximately $22 million annually to Fiji’s economy.
During a visit to the Fiji Rice Limited (FRL) mill in Dereketi, Macuata, on Wednesday, Mr. Rayalu expressed optimism about the cocoa industry’s potential for growth.
Earlier this week, he also toured the Wasawasa Chocolate Factory in Savusavu, highlighting the significance of partnerships with such companies in the revival process. “This company is one we aim to support,” he remarked, noting that the visit helped him comprehend the operational rationale behind the factory’s location.
He encouraged greater involvement from individuals and businesses in value-added commodity production. In response to inquiries about the locations of chocolate factories processing dry cocoa beans in Fiji, he indicated that they predominantly exist in both Viti and Vanua Levu.
Reflecting on the historical success of Fiji’s cocoa industry, Mr. Rayalu pointed to the nucleus and pilot projects that were instrumental three decades ago. He acknowledged that past declines in cocoa prices on the international market had led previous governments to reduce support for the industry. “This was a major error by the last administration, one that our ministry aims to avoid,” he stated.
The minister revealed that efforts are already underway to collaborate with farmers to enhance cocoa production. “We are on the right path to increase cocoa production and support value addition,” he affirmed, stating that the industry could provide a valuable income source for farmers and their communities. Currently, the cocoa industry primarily caters to the local market without engaging in exports.