The Fijian government is making efforts to revitalize the cocoa industry, which has the potential to positively impact the nation’s economy, according to Agriculture Minister Vatimi Rayalu. He expressed confidence that the industry’s revival could restore its former success, which brought in approximately $22 million annually three decades ago.
During his visit to the Fiji Rice Limited mill in Dereketi, Macuata, on Wednesday, Mr. Rayalu stated, “This industry has the potential to grow back to its previous full potential.”
Earlier this week, he toured the Wasawasa Chocolate Factory in Savusavu, recognizing the importance of collaborating with local businesses to revive the cocoa sector. He emphasized, “This company is one of the companies that our ministry wants to support.” His visit provided insights into the factory’s operations and its location in Savusavu.
Mr. Rayalu encouraged more individuals and companies to participate in value-added commodity production. When asked about the locations of chocolate factories that process dry cocoa beans in Fiji, he noted their concentration in both Viti and Vanua Levu.
He revealed that the cocoa industry’s success 30 years ago was largely due to the nucleus and pilot projects for cocoa. He stated, “This historical presence of the cocoa industry is something we can learn from and revive for the betterment of all stakeholders involved.” A decline in cocoa prices on the international market had previously led the past government to distance itself from the industry. Mr. Rayalu criticized this decision as a significant mistake that the current government aims to avoid.
Efforts are currently underway to partner with farmers to boost cocoa production. Mr. Rayalu affirmed, “Increasing cocoa production on the ground is on the right pathway and we want to support value addition of cocoa.” He believes that the revived industry can become a valuable source of income for farmers and local communities. Currently, the cocoa industry is focused on meeting the local market’s needs and has not yet engaged in exports.