Deputy Prime Minister and Minister for Tourism Viliame Gavoka’s recent comments about the deplorable condition of Cuvu Beach should serve as an urgent reminder for all Fijians about the importance of taking care of our natural heritage. Gavoka pointedly remarked that there is a lack of civic pride regarding the use of Cuvu Beach, highlighting a concerning trend of carelessness and neglect that tarnishes the beauty of Fiji’s landscapes.
While climate change is often cited as a primary cause of environmental degradation, it is crucial that we also recognize our responsibility in protecting and preserving our surroundings. Gavoka, who has cherished the pristine beaches of the Coral Coast in Nadroga since childhood, is now passionately advocating for accountability and respect for Fiji’s marine environments. His initiatives to clean up Cuvu Beach, involving community members and children, underscore an issue that has long been ignored.
In light of these pressing challenges, Gavoka is proposing the formation of a Beach Authority Act. This initiative aims to create a legal framework that governs and manages public beaches effectively. Despite the ongoing community-led clean-up campaigns, the persistent problem of waste disposal and environmental abuse indicates that stronger measures are needed.
Beaches are integral to the Fijian lifestyle and cultural identity, particularly for the iTaukei, who regard their marine ecosystems as sacred. The cleanliness of these environments is essential for their survival and the well-being of future generations. A clean beach is not only beneficial for the marine ecosystem, which sustains vital wildlife and food sources, but also plays a significant role in maintaining tourism—an essential pillar of Fiji’s economy.
To safeguard our beaches as serene havens that attract visitors, Fijians must adopt responsible waste disposal habits. Simple actions, such as properly disposing of waste and reducing plastic use, can significantly mitigate the impacts of pollution and climate change.
The call to action is clear. Fijians are encouraged to rally behind the proposed Beach Authority Act and take ownership of their responsibility to protect the coastlines. Together, we have the power to ensure that our beaches remain clean, vibrant, and in harmony with nature, preserving them as the stunning jewels of our islands for generations to come.
Now more than ever, the community spirit and involvement in environmental stewardship can lead to a brighter, sustainable future for Fiji’s beaches, impressively blending care for the environment with the richness of its culture and the needs of its economy.
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