Three companies from Fiji recently embarked on a strategic trip to Australia to connect with Australian buyers and industry leaders, exploring new opportunities for trade and collaboration. This initiative was organized through a partnership involving Investment Fiji, Pacific Trade Invest Australia, the Fiji Consulate General, and the Trade Commission for Australia and New Zealand.
The delegation comprised representatives from the Agro-Marketing Authority (AMA), Fruit Core, and Road King Farms, and kicked off their visit by participating in the Fiji Trade Expo held at the High Commission in Canberra. The expo attracted around 150 attendees, including local businesses and members of the Fijian diaspora, providing a crucial platform for these companies to showcase their products.
Investment Fiji reported that the delegation also visited six Pacific and Asian grocery stores and engaged in targeted business meetings in Canberra and Sydney. CEO Kamal Chetty from Investment Fiji emphasized that these store visits are crucial for exporters to gain insights into market expectations and consumer trends. He noted that direct interactions with storeowners offer invaluable perspectives on the competitive landscape Fijian products face internationally.
Atish Prasad, director of Road King Farms, highlighted the importance of understanding the challenges importers face and stressed the need for Fijian exporters to uphold high-quality standards to enhance Fiji’s brand reputation abroad. He noted that the visibility of Fijian products like those from Food Processors Fiji, FMF, PAFCO, Road King Farms, and Southern Cross Food Pte Limited in Australian stores indicates a rising demand for Fijian goods in this market.
The ongoing efforts to strengthen the economic ties with Australia align seamlessly with previous initiatives supporting bilateral trade. The Australian Capital Territory Government has also previously highlighted the significance of collaboration opportunities across various sectors, which bolsters the potential for mutual growth.
As Fiji continues to strategically engage with global markets, this recent visit represents a promising step towards enhancing the presence of Fijian exporters and strengthening economic resilience. It reinforces Fiji’s commitment to nurturing trade relationships that provide mutual benefits for both nations, fostering an optimistic outlook for future trade developments.
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