Fiji’s beauty industry is on the rise, with a spotlight on a local brand making strides in the Western Division. The House of Beauty, which has been operational for five years, specializes in professional grooming and skin care services with locations in Nadi and Lautoka. Celeste Kennedy, the founder, identified a gap in the market and established the business in 2019 with the aim of providing high-quality hair and beauty treatments to Fijians.
“We wanted to raise the bar by offering exceptional services and accessible luxury in beauty treatments,” Kennedy shared. Starting with basic hair and skin services, House of Beauty has steadily grown, reflecting a strong demand for such offerings. With plans for continued expansion, the business has received support from the government, which has been instrumental in fostering local entrepreneurship, particularly in the beauty sector.
The effort aligns with the broader growth of beauty businesses in Fiji. For instance, Beauty Point, owned by Nancy Hopkins, has successfully transitioned from farming to beauty services, promoting empowerment and resilience within the community. The emergence of various beauty establishments, such as Bold and Beautiful Cosmetics, indicates a vibrant market that champions both personal wellness and local entrepreneurship.
Kennedy’s vision for House of Beauty includes further business growth and leveraging her experiences as an entrepreneur. The encouraging trend of local brands flourishing in Fiji’s beauty industry signifies the potential for greater consumer accessibility and innovation.
Overall, the rise of businesses like the House of Beauty, Beauty Point, and others reflects a promising and optimistic future for beauty entrepreneurship in Fiji. This growing support for local initiatives not only enriches the community but also creates opportunities for aspiring business owners to thrive.
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