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Illustration of New Toyota Prado series to hit Fiji market soon

Fiji’s Automotive Boom: A Launch That Drives Economic Growth!

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Fiji’s Deputy Prime Minister and Minister for Tourism & Civil Aviation, Viliame Gavoka, highlighted the significant role of automotive sales in job creation throughout the country. Speaking at the launch of Asco Motors’ new Toyota Land Cruiser Prado Series at the Sheraton Fiji Resort & Spa, he emphasized that the automotive sector contributes to employment not only at dealerships but also across various related industries, including car washes, shipping, and authorities for road transportation.

Gavoka noted that the introduction of the Land Cruiser Prado is a clear example of the positive impact the automotive industry has on Fiji’s economy. He praised Asco Motors for enhancing local employment opportunities and supporting national development and entrepreneurship.

The Deputy Prime Minister urged Asco Motors and industry stakeholders to work closely with the government on initiatives focused on improving mobility and infrastructure. He underlined the importance of strengthening public transport systems, investing in road safety, and promoting sustainable transportation solutions, all of which are essential for the country’s growth.

This proactive approach not only aims to create jobs but also seeks to build a more sustainable and efficient transportation network in Fiji, which can lead to long-term economic benefits. The collaboration between the government and automotive industry stakeholders is promising for the future development of the nation.

By prioritizing sustainable transport and safety, Fiji is laying the groundwork for a healthier economy and a more accessible lifestyle for its citizens.

In summary, the launch of the new Toyota Land Cruiser Prado reflects the automotive sector’s vital role in job creation and economic growth in Fiji, bringing hope for future collaboration towards a better transportation framework.


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