Fiji requires more innovative and resilient agricultural entrepreneurs, according to Joann Young, the Assistant Representative of the Food and Agriculture Organization (FAO) of the United Nations in Fiji. Young recently met with several young farmers who showcased remarkable innovation and resilience in their agricultural practices, highlighting the potential within Fiji’s micro, small, and medium enterprises (MSMEs) to significantly impact the local economy and society.
Over the past two years, the FAO has worked closely with the Ministry of Trade, Co-operatives, SMEs and Communications, along with the Ministry of Agriculture, to find ways to support agribusinesses in the country. Additionally, they collaborated with the Biosecurity Authority of Fiji to leverage its strong private sector network.
“Agriculture is a vital component of Fiji’s economy, providing employment opportunities, ensuring food security, and making significant contributions to the nation’s GDP,” Young stated at the recent launch of the 2024 Agri-Innovate Business Plan competition.
However, she noted that MSMEs in the agriculture sector often face challenges such as limited market access, lack of technical expertise, and insufficient financial resources. The agri-innovate competition aims to address these issues by offering a platform for MSMEs to showcase their innovative ideas, products, and services while gaining access to the support and resources necessary for success.
“By nurturing and supporting these entrepreneurs, we can unlock the full potential of our agriculture sector, drive economic growth, and create a more sustainable and resilient future for Fiji,” Young emphasized.