Fiji requires more innovative and resilient agri-entrepreneurs, according to Joann Young, the Assistant Representative of the Food and Agriculture Organization (FAO) of the United Nations in Fiji. Young recently met with several young farmers who exhibited “remarkable innovation and resilience” in their agricultural practices, highlighting the potential within Fiji’s micro, small, and medium enterprises (MSMEs) and their capacity to positively impact the local economy and society.
Over the past two years, FAO has worked closely with the Ministry of Trade, Co-operatives, and SMEs, along with the Ministry of Agriculture, to explore avenues for supporting agricultural businesses in Fiji. They have also formed a partnership with the Biosecurity Authority of Fiji, leveraging its strong connections in the private sector.
“Agriculture is a crucial part of Fiji’s economy, offering job opportunities, ensuring food security, and significantly contributing to the nation’s gross domestic product (GDP),” Young emphasized during the launch of the 2024 Agri-Innovate Business Plan competition last Friday.
She noted that MSMEs in agriculture frequently face challenges such as limited market access, a lack of technical expertise, and insufficient financial resources. The agri-innovate competition aims to tackle these obstacles by providing a platform for MSMEs to present their innovative ideas, products, and services while gaining access to essential support and resources for success.
“By fostering and supporting these entrepreneurs, we can fully unlock the potential of our agriculture sector, stimulate economic growth, and pave the way for a more sustainable and resilient future for Fiji,” she concluded.